Virgin Mobile wanted a fresh new way to stand out amongst the crowds of brands at Osheaga and show concert goers why it’s better to be a member. With that, Le Club was born. We created a full sand-pit filled with colourful pool floaties, a swag tuck shop, beach loungers, paper lanterns and cute photo moments scattered throughout. The icing on the cake? There was a chance for visitors to win access to the exclusive member’s lounge, which we designed to match.
Art Direction, Design